Mock-ups! What is that?

Mock-ups are rich graphics intended to simulate the look and feel of a project so you can understand the impact visual elements have on the brand. They are photo-realistic previews of your designs that looks like a final print and they can set the right impression and communicate emotions and personality. Digital mock-ups are used mainly to acquire feedback from users about designs and basic design ideas early in the design process thus providing valuable feedback about functionality, usability, understanding.

Goals

• Increase design quality by allowing a greater number of design alternatives to be investigated before a final one is chosen.
• Mock-ups can function as a discussion medium between designer and user.
• Mock-ups make it possible to do usability testing early in the development process.
• Mockups focus on content and functionality and turn attention away from details of graphic design.

Mock-ups address the idea captured in a popular engineering one-liner:

You can fix it now on the drafting board with an eraser or you can fix it later on the construction site with a sledge hammer.

Letterpress printing style

 Signage 

 Spot UV style

Embroidery style

 Silver foil style

Stitched-Cotton style